Tackling environmental challenges
Sky Rainforest Rescue had an ambitious goal, in partnership with WWF-UK, of helping save one billion trees in the Amazon by working with communities in the Brazilian state of Acre to develop sustainable sources of income from the forest. Meanwhile, through its successor, Sky Ocean Rescue, we also worked on communications to fulfil its mission to raise awareness of plastic pollution and ocean health, in collaboration with the Volvo Ocean Race.
Both projects delivered on their aims and objectives through excellent, strategic communications output by focussing on the issues and solutions to both environmental problems using clear and simple messaging to engage the public and political influencers.
Working with celebrities including singer Lily Allen, actor Gemma Arterton, cricketer Andrew Flintoff, model and actress Lily Cole and round the world sailor Dee Caffari, we were able to amplify the messaging to reach both UK and international audiences with widespread media engagement.
Collaborating with the international broadcasting corporation and WWF using imaginative and powerful content helped both campaigns exceed their expectations in terms of awareness raising, media interest and positive social impacts.
