An industry revolution
We continue to lead on the brand strategy for what is a revolutionary addition to the drinks industry. This product encapsulates a vision for a more sustainable approach to alcohol consumption whilst also reducing waste and packaging.
The challenge of identifying how the brand sits alongside the traditional drinks sector and marketing and communications that explained the concept of such a unique product took us into unchartered territory. The resulting narrative of a product that married sustainability and spirit consumption has resulted in increased sales and brand visibility exceeding initial expectations and forecasts.
"I’ve found Curve to be a professional and highly creative team offering valuable insight in helping us to develop and communicate about our disruptive addition to the drinks sector."
Founder of 1Spirit
Curve Communications & Events are involved with the next stage of the brand development, including marketing and packaging whilst also creating a communications strategy to implement during the next phase of the company’s journey as it aims to become a globally recognised brand.