A flair for creativity
The ETF26 class, formed in 2017, organises a series of European sailing races in versatile, one-design, foiling catamarans, delivering new standards of speed and performance.
The class was conceived by legendary French sailor Jean-Pierre Dick, the four times winner of the Transat Jacques Vabre Race, with whom we have previously worked on ocean health awareness raising boat race for the Pure Ocean Foundation, which saw him break a 33 year-old sailing record.
Curve were asked to promote the ETF26 series to French and international sailing media with the aim of increasing its visibility and helping attract new competitors.
Jean-Pierre Dick said: “I was impressed with the work Curve did to get so much international coverage on the need for ocean preservation during the Pure Ocean challenge race so I asked the team to help ETF26 raise its profile.
“With a flair for creativity and being a multilingual agency, they were able to secure positive, on-message coverage in both English and French media outlets, more than meeting our expectations. Great results and we look forward to working with the team in the future.”
