Impressive results drive sales
In June 2022, over 100 hidden green spaces across London opened their doors to the public for just a few days as part of London Square Open Gardens Weekend.
Curve were able to provide comms support from the start of the year to promote the event to the public through a host of media outlets. We also created content for the London Gardens Trust, which runs the open weekend with an army of volunteers, to use through their different comms outlets including social media, bulletins and magazines.
Working with individual gardens and title sponsor London Square we created a strategy encompassing stories, films and imagery to creatively publicise the event. This led to widespread coverage in national, regional, social and online media.
"The team at Curve worked successfully, professionally and sensitively with our varied group of customers (volunteers, trustees, employers and sponsors) to deliver results which impressed everyone. Curve Communications took the profile of our charity event up a significant notch and the high quality coverage they secured across multiple channels helped to drive ticket sales and expand our audiences for the future. We’d be delighted to work with them again."
Director, London Gardens Trust
Through our contacts, we organised media trips to some of the lovely gardens for the FT Weekend Magazine, Country Life and social media influencers. Live broadcasts and stories about the weekend featured on BBC TV, radio and commercial channels.
To maximise exposure, individual journalists were targeted from amongst the gardening, local and national media at various points in the weeks and months before the event. A series of tailored media releases focussed on geographical areas, guided walks and other areas of interest.
News of the event reached millions of people across the UK, with a direct correlation between the media coverage and spikes in ticket sales. The coverage resulted in an Advertising Value Equivalent (AVE) in excess of £2m.