Promoting award winning climate solutions
Climate solutions charity Ashden works in the field of sustainable energy and development and Curve was able to provide communications support for its flagship annual Ashden Awards . This prestigious ceremony, held at the UN Climate Change Conference, COP 26 in Glasgow, United Kingdom, honoured pioneering organisations from the UK, and low-income countries, lowering carbon emissions and delivering positive change.
In 2021, nine low carbon groups from the UK and around the world won prestigious awards in recognition of their achievements. The conference setting also provided their representatives with an opportunity to advocate for change and share their experiences with key politicians and the international media.
“Curve supported the Ashden Awards media work with great skill and commitment, were extremely quick at researching and writing and created valuable media case studies. They liaised with partners and imputed to policy responses contributing insight and experienced, hands-on, practical press support. Their UK media contacts were very good and they led on media response in India and Asia giving vital support to our Ashden Award winners.“
Press lead, Ashden
Curve worked with the Ashden team for several months, from their London base and virtually, to tell these innovative and empowering climate stories. Our efforts and list of key UK and international media contacts, helped the London-based charity gain significant national and international coverage.
In one example, Curve gained coverage in The Guardian, The Times of India and The Hindu, alongside regional Indian media titles for the Bharatiya Vikas Trust. The Hindu website alone receives over 27 million visits per month and the paper sells 1.5 million copies per day. The trust, which has trained 15,000 financiers and 50,000 entrepreneurs on clean energy sources, was able to raise awareness of their vital work and secure valuable funding to help them in their future mission.